1. Campaign period
The contest runs from 1 Dec 2026 – 17 Jan 2027 (both days inclusive). Entries received outside this period will not be considered.
The campaign is divided into 7 weekly judging windows:
| Week | Dates |
|---|---|
| Week 1 | 1 Dec – 7 Dec |
| Week 2 | 8 Dec – 14 Dec |
| Week 3 | 15 Dec – 21 Dec |
| Week 4 | 22 Dec – 28 Dec |
| Week 5 | 29 Dec – 4 Jan |
| Week 6 | 5 Jan – 11 Jan |
| Week 7 | 12 Jan – 17 Jan |
2. Eligibility
- Open to residents of India who purchase an eligible Elite cake carrying the campaign QR code.
- Eligible products: list of SKUs to be confirmed.
- Participants must provide a valid mobile number and the product batch number printed on the pack.
- Rules on multiple participations with different purchases, and on winning more than once, to be confirmed.
3. How to participate
- Scan the QR code on the pack and register on the campaign microsite.
- On successful registration you will receive a unique Contest ID on screen and by SMS/WhatsApp.
- Share your story through the official Elite Contest WhatsApp number using text, emojis and photos, quoting your Contest ID.
- Stories should be sent from the mobile number used during registration.
- You will receive an acknowledgement on WhatsApp once your entry is submitted.
4. Judging
Winners will be selected based on storytelling merit and creative criteria. No lucky draw applies.
Entries are evaluated on:
- Storytelling Quality
- Emotional Connection
- Originality
- Relevance to “Reason for the Season”
- Creativity
- Authenticity
The jury's decision is final.
5. Prizes
- Best Overall Story: feature in an Elite brand advertisement + ₹10,000 cash prize + ₹2,500 gift voucher.
- 100 winners × ₹10,000 cash prize each.
- Weekly winners: the best entries of each week receive Elite Gift Hampers (number of hampers per week to be confirmed).
- Whether the Best Overall Story is one of the 100 winners or an additional winner is to be confirmed.
- Applicable TDS / taxes on cash prizes and vouchers will be borne as per law (final treatment to be confirmed).
6. Moderation & disqualification
All entries are moderated before they are considered for rewards. Elite may reject:
- Duplicate entry
- Fake registration
- Invalid batch number
- Copied / plagiarised story
- Offensive / inappropriate content
- Unrelated entry
- Content violating third-party rights
- Entry outside the campaign period
7. Content & usage rights
By submitting a story and photographs you confirm they are your own and that anyone who appears in them has agreed to their use. Winners will be asked to sign a consent and usage-rights agreement before their story, photos or likeness are used, including in an Elite advertisement.
8. Privacy & data use
We collect your mobile number, batch number, name, city, consent records and the stories and photographs you share on WhatsApp.
- Data is used only to run this contest: validation, communication, judging and prize fulfilment.
- It is stored securely with access limited to authorised campaign staff.
- Data is retained for a defined period after the campaign and then deleted or archived as agreed (retention period to be confirmed).
- You can withdraw consent at any time by messaging “STOP” on WhatsApp; this withdraws your entry.
9. General
- Elite reserves the right to modify or withdraw the contest in line with applicable law.
- Scanning the QR code after the campaign closes will show the campaign-closed page; no new entries will be accepted.