100 winners × ₹10,000
One hundred of the most heartfelt stories each win a ₹10,000 cash prize.
presents
REASON FOR
THE SEASON
Share Your Reason for the Season
- Campaign period1 Dec 2026 – 17 Jan 2027
- Cash prizes100 winners × ₹10,000 cash prize
- Every weekWeekly gift hampers
- Bumper prizeBest Overall Entry reward
“Best story will feature in an Elite brand advertisement.”
Register & share your storyFestive contest · 1 Dec 2026 – 17 Jan 2027
Reason for the Season
Share the memory, tradition or moment that made this festive season special.
- Cash winners
- 100
- Each wins
- ₹10,000
- Weeks of hampers
- 7
- 100 winners × ₹10,000
- Weekly Elite gift hampers
- Best story stars in an Elite ad
- Share on WhatsApp — text, emojis & photos
- No lucky draw — the best stories win
- 1 Dec 2026 – 17 Jan 2027
Bumper prize · Best Overall Entry
Your story could star in an Elite brand advertisement
The Best Overall Story of the season gets:
- Feature in an Elite Brand Advertisement
- + ₹10,000 Cash Prize
- + ₹2,500 Gift Voucher
Weekly gift hampers
The best entries of every week win Elite Gift Hampers — so share early, you don't have to wait till the end.
How it works
Five simple steps
From scanning the pack to winning — it takes about two minutes.
-
1
Buy & scan
Buy an eligible Elite cake and scan the QR code on the pack.
-
2
Register
Enter your mobile number and the batch number printed on the pack.
-
3
Get your Contest ID
You receive a unique Contest ID on screen and by SMS/WhatsApp.
-
4
Share on WhatsApp
Tap the button — WhatsApp opens with your Contest ID filled in. Send your story and photos.
-
5
Get judged & win
Entries are moderated and judged on storytelling. Winners are informed on WhatsApp.
What to share
Tell us what made your season special
“Share the memory, tradition or moment that made this festive season special.”
Share it on WhatsApp using
Text
Emojis
Photos
Focus on genuine festive memories, traditions, people, relationships or moments — the best entries are about you, not about the cake.
A family tradition
The ritual your family never skips — baking, carols, the star on the door.
A special person
Someone who made this season brighter, near or far.
A moment of kindness
A small act that turned into a big memory.
Coming home
The journey, the surprise, the first hug at the door.
How winners are chosen
No lucky draw. Just great stories.
Winners will be selected based on storytelling merit and creative criteria. No lucky draw applies.
- Storytelling Quality
- Emotional Connection
- Originality
- Relevance to “Reason for the Season”
- Creativity
- Authenticity
7 weeks · 7 chances
Weekly winners
-
Week 1
1 Dec – 7 Dec
Upcoming
-
Week 2
8 Dec – 14 Dec
Upcoming
-
Week 3
15 Dec – 21 Dec
Upcoming
-
Week 4
22 Dec – 28 Dec
Upcoming
-
Week 5
29 Dec – 4 Jan
Upcoming
-
Week 6
5 Jan – 11 Jan
Upcoming
-
Week 7
12 Jan – 17 Jan
Upcoming
FAQs
Good to know
Anyone who buys an eligible Elite cake carrying the campaign QR code during the campaign period, subject to the Terms & Conditions.
It is printed on the pack, usually near the manufacturing and best-before dates. Enter it exactly as printed.
Yes — please send your story from the same mobile number you registered with, so we can link your story to your Contest ID.
It is sent to you by SMS/WhatsApp after registration. You can also find it in your WhatsApp chat with Elite Contest.
Yes. You can share text, emojis and photos. Only share photos you have taken yourself or have permission to use.
A jury scores entries on storytelling quality, emotional connection, originality, relevance, creativity and authenticity. There is no lucky draw.
Winners are informed on the WhatsApp number used for the entry. Weekly winners are also listed on the Winners page.
Every season has a reason.
What's yours?
Share Your Reason for the Season
Takes less than a minute to register.